Search engine optimisation (SEO) is improving your website to increase the number of visitors to your site. SEO targets direct and paid traffic. The process entails optimising your site so search engines can easily find and rank it.
On-page optimisation
On-page search engine optimisation is a set of techniques that improves the user’s experience on a website. It involves making the web page easier to understand and match a user’s search query. The result of this is a better ranking.
Keyword density, or how often keywords appear on a page, is one of the most important aspects of on-page SEO. A keyword density of 5 times on 100 words is considered optimal, as is the use of target keywords throughout the content.
Page titles and meta descriptions are also two elements to consider when evaluating the quality of your on-page SEO. In addition to being essential for rankings, these elements help users decide whether they want to click on a listing.
Optimising your title tag can be a quick way to increase click-through rates. Title tags are a blue line of text that appears on the search results page. They are critical to on-page SEO and should be optimised alongside your content.
Meta descriptions are summaries of your page, which can be displayed underneath your title. Having a well-written meta description can significantly increase your click-through rate.
Another crucial on-page optimisation technique is linking. You help users gain a more positive experience by connecting to reputable and relevant sites. Relating to other high-quality websites will also encourage other sites to link to yours.
Creating long-form content and considering the context of the user’s search is critical to a great user experience. Using keywords naturally is also an effective on-page search engine optimisation strategy. Contact Augmentum Digital Melbourne for more information.
A user-friendly experience is among the best ways to increase search engine rankings. Creating engaging, high-quality content is a great way to achieve this. It would help if you kept in mind that search engines cannot understand web pages like humans can, so ensuring your page’s content is easy to read is essential.
Google’s main search algorithm
There have been several significant updates to Google’s main search algorithm in the last year. The changes are intended to improve the quality of search results and are also designed to fight back against black hat SEO techniques.
The most recent of these updates, the Hummingbird update, changes how Google handles searches. It also introduces the concept of user intent. It means that websites that offer a great user experience will rank higher in search results.
Previously, Google’s ranking system was based on keyword matching in a user’s query. However, with Hummingbird, Google better understands the meaning of individual searches. In addition, this change gives more emphasis to mobile searches.
The RankBrain part of the algorithm, a machine learning component, aims to provide users with more relevant search results. It can understand the context of a search and convert keywords into well-known topics and concepts.
Another new feature of Hummingbird is the expansion of Google’s Knowledge Graph. It is a feature that displays images of people associated with a searcher’s query.
Google also released the BERT (Better Experimentation Reduction Technique) algorithm in 2018. It is a more advanced method for understanding language. While there is a lot of talk about links and E-A-T, these are not the most critical factors.
As mentioned above, the Google algorithm is updated a few times yearly. These updates can have a variety of effects on web pages worldwide. Many sites see their rankings improve, while others may suffer a drop. Some sites may even be penalised.
As a site owner, you must know how the latest changes affect your business. It would be best if you avoid any penalties that Google may impose. Also, pay attention to any other factors that might impact your rankings.